Gruppo il Moro


Our Objectives

This site was born thanks to the idea that even small and medium enterprises and their economics realities need to be present in the Global Market. He’s also aware of the difficulty they encounter when thinking to be “visited” if they don’t provide strong and powerful advertising strategies. This site has been built for this purpose and finally it enables searching information in an easier and wider way. Surfers will be able to search different activities in a multiple choice, combining different aspects. For instance an economic operator willing to come to Arezzo in order to buy gold jewelry will have to look for accommodations, restaurants or maybe a present for his wife. Once in he will be fascinated by the wide choice of services and activities proposed and divided by categories.


Origin of the name

In a world that is becoming always more global we believe in maintaining our identity as individuals part of a community enriched by a tradition and an old history that has to face global economy but that has to keep its economic and also cultural origins related to territory.

Therefore in our opinion Arezzo is “the center of the world” because of gold district that the town represents and that forms the main pillar of economic local interests. Besides Arezzo boast about its territory and surroundings both historical and geographically considerable well known. The site, in fact, is named after these aspects:, it means Arezzo and its surroundings.


History of Arezzo

Once Arezzo’s territory (Arretium back in the pre Etruscans period) was populated starting from inferior Paleolithic times (Over 200 thousands years ago) as many prehistorically finds conserved in the “Gaio Cilnio Mecenate” museum give evidence of. Recently  (VI-IV Century B.C.)  the ancient town was populated by Umbri and it became in Etruscans time one out 12 towns “lucumonie” enriched by a flourishing agricultural activity, as well as manufacturing (bronze and ceramic) and commercial one. At that time Arezzo was used to import ceramics from Greece besides having trade relationships spread all over the world. In III Century B.C. Arezzo coined its first currency.

The magnificence of the town continues until Roman period (II-I Century B.C.) becoming an important commercial and military network. In this time in fact Arezzo is a relevant industrial and agricultural center enriched by spare time amenities as thermal spas, theaters, private villas monuments and monasteries.

Roman Arezzo is rich and well organized town, able to produce ceramic thanks to over one hundred factories that export aretini vases all over the world. It becomes “Municipium” since ’89 B.C. and it becomes third town in Italy after Rome and Capua.

It gets through easily the roman decline and it expands its territory. In the medieval time Arezzo is powerful and rich. It is divided in 4 districts (Porta del foro, Porta Crucifera, Porta S. Andrea, Porta del borgo), it’s populated by 20 thousands people, many students come from all over the world to enjoy its cultural aspects and University (Studium generale) where Stylus Altus writing style is taught. During XIII and XIV Century the town at the maximum of its economic, cultural and artistic exploit gains the appearance in the architectural side as it’s kept today. Anyhow political debates weaken Arezzo that has a sad end being bought for 40 thousand fiorini by Florence Republic.

Contemporary Arezzo is kept inside the walls built by Florence supremacy, it takes part to the Political national life, and it’s involved in the Worker opposition at the end of Second World War. It promotes the rebuilding after the world war during which it takes part in a relevant way, and during 50’s and 60’s it encounters a flourishing period during which factories grow up and live an economic boom as, for instance, Lebole was born and gold firms become popular as Gori& Zucchi.

This time also represents an important reevaluation of public architecture building structure that gives birth to schools, churches, The population raise and reach 100 000 inhabitants.

The economic crisis that since 80’s has stricken over the town economy made many factories closed down and resized their capabilities. Anyhow business skills of these people are not lost and small and medium enterprises today have the key for their success in the local economy. Arezzo flourishes in the production of gold jewelry, shoes, clothes, and leather accessories. Artisan workers go together with furniture factories as well as ceramic laboratories.

Arezzo’ s trade is still alive and even if the small traditional shop has to face industrial development the fiera antiquaria represents that breath of fresh air that make the town still alive, well known all over the world it takes place every first weekend of every month.


Piazza Grande: Giostra del Saracino

Piazza Grande: Fiera Antiquaria


Piero della Francesca: Esaltazione della Croce


Piero della Francesca: Il ritrovamento della vera Croce


Piero della Francesca: La Battaglia di Eraclio